To explore the north of Brazil is to enter a vibrant region, still little traveled by mass tourism, but full of unique landscapes, welcoming communities and a surprising biodiversity. One of the most impressive itineraries is the one that connects Lençóis Maranhenses, the Parnaíba Delta and Jericoacoara, known as the Route of Emotions. This route is ideal for those seeking sustainable tourism, adventure and direct contact with nature and local cultures.
The essentials to discover the Emotions Route
The Route of Emotions extends through three states in northeastern Brazil: Maranhão, Piauí and Ceará, and can be done in both directions. Many travelers start in São Luís, the capital of Maranhão, and from there head to Barreirinhas, the gateway to the Lençóis Maranhenses National Park.
Lençóis Maranhenses looks like a desert, but it is not. Every year, during the rainy season (January to June), water accumulates between the dunes, forming natural lagoons of turquoise waters that contrast with the white sand. The most famous are Lagoa Azul and Lagoa Bonita, but there are many more to discover on foot or by 4×4 with local guides.
From there, the route continues to the Parnaíba Delta, an impressive system of islands, mangroves and canals that flows into the Atlantic Ocean. Here it is possible to canoe, watch birds and learn about the life of traditional fishermen.
The trip culminates in Jericoacoara, a small village surrounded by dunes and beaches ideal for relaxing, kitesurfing and watching unforgettable sunsets from the famous Duna do Pôr do Sol.
Authentic experiences with local flavor
Beyond the spectacular scenery, this route allows you to immerse yourself in local cultures and discover a Brazil that does not appear in tourist brochures. At each stage of the journey there are small communities that offer accommodation in family-run inns, home-cooked meals with local ingredients and unique handicrafts.
In Atins, a quiet village at the gates of the Lençóis, it is possible to learn about the life of fishermen, enjoy a plate of fresh shrimp in the northeastern style and participate in kitesurfing lessons. In the Parnaíba Delta, many guides are locals, which guarantees a more human and enriching experience. And in Jericoacoara, despite its growing popularity, you can still find tourism projects managed by cooperatives or families that promote a more conscious tourism.
An example of sustainable tourism in Brazil
The Route of Emotions is also an example of how tourism can be a positive tool when done with respect and planning. Many of the areas it passes through are protected by national parks or environmental reserves, which limits uncontrolled development and promotes more sustainable practices.
Opting for local services – such as community guides, small inns and family-run restaurants – contributes directly to the region’s economy, helping communities to develop without losing their identity or relying on extractive tourism models.
Respecting local rhythms, minimizing the use of plastics, following authorized trails and learning about the local fauna and flora are small gestures that make a big difference in this type of travel.
The Route of Emotions not only offers otherworldly landscapes, but also the opportunity to reconnect with nature and other ways of life. It is a trip for those who are looking for more than just photos: they are looking for stories, encounters and lasting memories. If you dream of a transformative and responsible trip, northern Brazil awaits you with open arms.
